A Logo on a Mylar Bag Is Not a Brand
A logo on a mylar bag does not create a brand. Real cannabis differentiation comes from proprietary genetics, owned IP, consumer trust, and operating systems that consistently deliver the experience customers expect.
Running an MSO Is Complicated
How cannabis MSOs can improve profitability by connecting cultivation, brand, demand planning, genetics, manufacturing, people, and contribution margin.
Jungle Boys Cultivation Tour: Key Takeaways
Jungle Boys is running one of the leanest cultivation operations I’ve toured. Here’s what impressed me, why canopy per employee only tells part of the story, and where I see the next opportunities in yield, quality and labor efficiency.